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Social Responsibility

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Latlong NGO is the Social Responsibility component of Latlong International.  The aim is to assist vulnerable women and children in North and East Kivu in the Democratic Republic of the Congo through projects launched.


The directors of Latlong NGO are Dries Coetzee, owner of Latlong International and Janet Potgieter, Mrs Africa 2014.





The conflict in the Democratic Republic of Congo has claimed more than five million lives – making it the planet’s deadliest conflict since World War II.  Although the conflict has officially finished much of the country remains desperately poor with horrific levels of sexual violence and millions of people displaced from their homes and schools.  Continuing fighting and widespread sexual violence in the eastern regions make it one of the most dangerous places on earth to be a woman. It remains Africa’s forgotten war and rarely makes the headlines of the world’s media.

Website collage 1_2Despite these circumstances Latlong NGO decided to focus on making the lives of the most vulnerable more bearable in any way possible even if it is only to give dignity back.

Our first priority currently is to distribute Dignity Dreams washable and re-usable sanitary wear. Dignity Dreams is a registered NGO in South Africa who manufactures the SABS (South African Bureau of Standards) absorbency approved sanitary pads.


Secondly the Nzuri Project was founded:


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The beginning of this Beautiful Project is with the story of  Elizabeth, a 40-year old Congolese widow from war ridden Masisi, Eastern DRC, who has been living with Endemic Goitre condition for the past 25 years. 


Endemic Goitre Condition affects thousands of women in Central  Africa and the main cause is the traditional eating of  cassava & cabbage and  deficiency in selenium & iodine. Elizabeth underwent surgery with the help of Janet Potgieter Mrs Africa 2014, Dries Coetzee, owner of Latlong International and Dr Luc Malemo from HEAL Africa in Goma.  With the assistance of the Africa Pageants Foundation another woman’s surgery in Zimbabwe was successfully  performed in April 2017.

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“Nzuri” means “Beautiful” in Swahili and the aim with this project is to reach, perform surgery, heal and beautify thousands of women who live with this terrible condition that is actually easy to rectify with surgery.  Every woman, doesn’t matter in what conditions she has to survive in, has the right to feel pretty, loved & dignified.  These 2 conditions is not only physically, but also emotionally devastating due to these women being left  by their husbands and rejected by their communities and as it is, these  women trying to survive and to raise their children in their difficult circumstances, are a daily challenge.





There are thousands of women who are in desperate need of surgery and sanitary wear and the magnitude is sometimes overwhelming. We cannot help everybody or change the world, but if we do small things together every day, we can achieve big things together and change someone’s world, one at a time.


For more information on how you can assist us please e-mail Janet at




Dries Coetzee / Janet Potgieter /


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